It remains unclear who or what is behind the recent proliferation of fake executive profiles on LinkedIn, but likely they are from a combination of scams. “AI-based image generators can create an unlimited number of unique, high-quality profile photos that do not correspond to real people.” “We’re seeing rapid advances in AI-based synthetic image generation technology and we’ve created a deep learning model to better catch profiles made with this technology,” LinkedIn’s Oscar Rodriguez wrote. At around the same time, the number of LinkedIn profiles claiming current roles at Amazon fell from roughly 1.25 million to 838,601 in just one day, a 33 percent drop.įor whatever reason, the majority of the phony LinkedIn profiles reviewed by this author were young women with profile photos that appear to have been generated by artificial intelligence (AI) tools. The next day, half of those profiles no longer existed. Reporting here last month also tracked a massive drop in profiles claiming to work at several major technology companies, as LinkedIn apparently took action against hundreds of thousands of inauthentic accounts that falsely claimed roles at these companies.įor example, on October 10, 2022, there were 576,562 LinkedIn accounts that listed their current employer as Apple Inc. 5 showed how the phony profile problem has affected virtually all executive roles at corporations, and how these fake profiles are creating an identity crisis for the businesses networking site and the companies that rely on it to hire and screen prospective employees. In late September 2022, KrebsOnSecurity warned about the proliferation of fake LinkedIn profiles for Chief Information Security Officer (CISO) roles at some of the world’s largest corporations. “These warnings will also give you the choice to report the content without letting the sender know.” “We may warn you about messages that ask you to take the conversation to another platform because that can be a sign of a scam,” the company said in a blog post. LinkedIn also said it is adding a warning to some LinkedIn messages that include high-risk content, or that try to entice the user into taking the conversation to another platform (like WeChat). LinkedIn’s new “About This Profile” section - which is visible by clicking the “More” button at the top of a profile - includes the year the account was created, the last time the profile information was updated, and an indication of how and whether an account has been verified. Many LinkedIn profiles now display a creation date, and the company is expanding its domain validation offering, which allows users to publicly confirm that they can reply to emails at the domain of their stated current employer. Responding to a recent surge in AI-generated bot accounts, LinkedIn is rolling out new features that it hopes will help users make more informed decisions about with whom they choose to connect.
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